Ask any fan in Inglewood and you’ll hear the same conversation at a tailgate: that blue-and-gold 17 just hits different. It has carried the Rams through eras, from the team’s first year back in L.A. to a record-shattering rookie season and now a superstar’s swagger. In 2026, Davante Adams wears it. A few years back it belonged to Puka Nacua, who blew past rookie receiving records while rocking 17, then switched to 12 the next season. Before that it was Robert Woods steadying Sean McVay’s first great offenses, and when the franchise returned to Los Angeles in 2016, Case Keenum lined up behind center in 17 on opening night. That’s a lot of history stitched into two digits, and around here, a number isn’t just a number. It’s a timeline you can walk through across this city.
Start the reel in 2016, first season back in L.A. Keenum wore 17 that fall, held the huddle together, and bridged the gap to where this offense was headed. He’s the answer to the bar-trivia question about who took the first L.A. snap of the McVay era in 17. That same jersey number got a different story the next year when Robert Woods arrived from Buffalo and put down roots in Los Angeles. Woods wore 17 from 2017 through 2021 and turned into the offense’s metronome. He even ripped a 94-yard touchdown during that run, one of the longest scoring catches in team history, and if you were there you can still hear the Coliseum pop.
Fast forward to 2023, the first season after the move to SoFi felt truly reloaded. Nacua, a fifth-rounder who didn’t care about draft slots, grabbed 17 and made it a headline again. He finished his rookie year with 105 receptions and 1,486 receiving yards, both NFL rookie records, the kind of debut that gets families buying Christmas jerseys and radio callers arguing about where his season ranks all-time. Ahead of 2025 he shifted to 12, his college number, which cleared the runway for 17’s next chapter.
That chapter is as L.A. as it gets: Adams in horns. He’s wearing 17 on the Rams roster in 2026, which is exactly the kind of star-power fit that makes the walk up Prairie Avenue feel like a premiere. If you’ve followed the jersey across town these last ten years, you know what it means when a number never stays quiet for long.
There are two reliable, year-round ways to get literally behind the number without a game ticket. One happens in Inglewood, the other on the bluff at LMU. They’re different vibes, different price tags, and both feel deeply local.
If your plan is to step on the turf and imagine Adams lining up wide in 17, the tour is the move. The standard SoFi Stadium Tour is $56.65 per person and the Tour PLUS is $68.20 per person, both prices shown with taxes and fees included. The Tour PLUS bundle adds a $15 voucher for the Equipment Room team store, which is the on-site place to grab a jersey or nameplate. Tours are advertised as 60 minutes guided, with a locker room look and Owner’s Club access. Field access is always “subject to change,” and you’ll see certain dates labeled for no-field-access on the tour calendar, so choose your time slot with that in mind.
For navigation, SoFi Stadium’s address is 1001 S Stadium Drive, Inglewood, CA 90301. If you’re driving for a non-event tour day, the tour confirmation will point you toward the correct gate and parking area; the stadium’s public-facing guidance routinely routes daily retail and tour guests to the American Airlines Plaza entry after parking. Planning tip specific to L.A.: leave time for Century or Manchester traffic. You don’t want to sprint through the plaza because you cut it too close.
Every summer, the Rams bring camp inside the city. For 2026, open practices are at Loyola Marymount University on Sullivan Field. You need a free ticket for entry and capacity is limited. Gates open about one hour before practice, and sessions typically run 1–2 hours, though timing can flex. That’s a couple hours of seeing the number work, without game-day chaos, from bleachers that feel more high school than NFL.
Parking is straight from the source: $20 in Lot A on a first-come basis, with overflow to the Drollinger Garage. To reach the campus correctly, vehicles and rideshare should enter via Lincoln Blvd & Loyola Marymount University Drive, not Loyola Blvd, which is closed to training-camp traffic. The NFL clear bag policy is in effect on campus too, which means clear plastic, vinyl, or PVC bags no larger than 12 x 6 x 12 inches, plus the familiar small clutch allowance around 4.5 x 6.5 inches. If you’ve ever been turned away by a bag check at a concert, you know this rule isn’t negotiable.
Inside the stadium campus, the official team store is called The Equipment Room. It sits at American Airlines Plaza and, on non-event days, operates as the main retail space for both the Rams and Chargers. The store is cashless, and point-of-sale signs make that clear. Transactions include a 10% sales tax. Parking for the team store is directed to Lot N, and the standard route has you entering near S Prairie Ave & E Arbor Vitae St and walking into the plaza.
There’s also a return-policy wrinkle that every L.A. fan should clock. The Equipment Room accepts returns on new, unused merchandise within 30 days with the original receipt, but customized items, sale items, and certain memorabilia are excluded. There’s also a practical note tied to players and numbers: if a player changes jersey number or team, returns outside that 30-day window are not accepted. Translation for 17 diehards in an era of mid-offseason number swaps: buy when you’re ready to keep it, and don’t count on an exchange months later if the digits change.
On game days, the store isn’t open to the general public from the street. It flips to in-stadium access for ticketed guests only and stays open from the time gates open until about one hour after the event ends. That’s a clean setup if you want to add a nameplate after seeing 17 cook a corner, but it won’t help if you’re trying to duck in without a ticket. The Tour PLUS bundle’s $15 store credit is the easy way to pair merchandise with a stadium walk on a non-event day.
SoFi on Sundays is a different animal than a weekday tour, but a few constants make your life easier. The stadium’s bag policy is tied to the same 12 x 6 x 12 inches clear-bag limit, and security lines move faster if you show up with only what you need. The facility allows one factory-sealed, 20-ounce water per guest along with certain medically necessary liquids. If you forget a water, you’ll be reminded how inland heat reflects off concrete in September. Seasoned fans pre-freeze a bottle and let it melt during the first quarter.
If you’re aiming for a quick postgame exit, remember that a ticket is required to enter the Equipment Room on event days and that the store remains open into that one-hour postgame window. That last lap through American Airlines Plaza is where you see the number everywhere: kids in Nacua 12, a surprising number of throwback Woods 17s, and now a wave of Adams 17s over shoulder pads and hoodies. It looks like a family photo with generations mixed together.
That’s the real choice, right? Do you want the 17 that nods to the past or the 17 that speaks to now. Woods’ 17 is for people who love an offense that blocked its tail off and lived on timing. Nacua’s original 17 is for the risk takers who bought in early and now treat it like a rookie-year badge. Adams’ 17 is the current headline, a wideout with star billing walking into a system that already produces numbers and moments. The nice part about being an L.A. fan is you can pick your angle without apologizing for it. This city understands eras.
| Option | Where | Cost | What you get | Notes |
| SoFi Stadium Tour | SoFi Stadium, 1001 S Stadium Drive, Inglewood | $56.65 per person, includes taxes/fees | Guided 60-minute tour with locker room and Owner’s Club; field access on most dates | Field access can be limited on select dates; check the calendar when booking |
| Stadium Tour PLUS | SoFi Stadium, Inglewood | $68.20 per person, includes taxes/fees | Everything in the standard tour plus $15 voucher for The Equipment Room | Good value if you plan to buy a jersey or nameplate |
| Rams Training Camp Open Practice | Loyola Marymount University, Sullivan Field (Los Angeles) | Entry ticket is free; parking is $20 in Lot A | 1–2 hours of on-field drills up close; bleacher seating first-come, first-served | Tickets are required and limited; gates open about 1 hour before practice; NFL 12 x 6 x 12 clear-bag rule applies |
| The Equipment Room (Team Store) | American Airlines Plaza, SoFi Stadium campus (park in Lot N) | No entry fee; cashless checkout and 10% sales tax | Official Rams jerseys and stadium exclusives; customization available | Closed to the public on event days; 30-day return window, customized items excluded; number-change returns not accepted after 30 days |
Davante Adams is in 17 on the Rams’ 2026 roster. The number’s recent lineage in Los Angeles runs through Case Keenum in 2016, Robert Woods from 2017–2021, and Puka Nacua in 2023–2024 before he switched to 12 ahead of 2025.
Yes. The SoFi Stadium Tour is $56.65 per person and the Tour PLUS is $68.20 with a $15 store voucher. Tours are guided for about 60 minutes, include behind-the-scenes stops, and most dates include field access unless marked otherwise on the calendar.
Open practices at Loyola Marymount University are free with a ticket and gates open roughly one hour before practice. Parking for fans is $20 in Lot A, with overflow to the Drollinger Garage. Enter campus via Lincoln Blvd & Loyola Marymount University Drive.
The Equipment Room at SoFi Stadium is cashless and adds 10% sales tax. Returns are allowed within 30 days with receipt, but customized items are excluded, and returns after a player changes number aren’t accepted beyond the 30-day window.
If you’re torn between eras, let your plans decide. Tour days are tailor-made for a new Adams 17 with that PLUS voucher, while LMU camp gives you a close look at how 17 fits into the offense before the lights come on in Inglewood.
Published: September 8, 2026