THIS pals over in Atlanta, Armchair Media, produced a great little item that you may or may not ever use. Armchair is a serious next level new media group that doing some really great work in the Southeast. They are starting to leak over into the west coast and up in the northeast. It’s only a matter of time before they will have global dominance. Armchair Summer 2010 Reel from Armchair Videos on Vimeo. The pixel ruler is the perfect way to measure things… umm, on screen and in the flesh.. Pick one up at THIS. full Measure important items such as… items1